(The 100 Most Creative People in Business 2012)
Criativo é a qualificação que denomina uma pessoa que é capaz de imaginar, inventar e realizar algo novo e original.
O criativo está sempre em busca de informação e é extremamente curioso acerca de novidades. De acordo com uma reportagem da Revista Exame, pesquisas recentes comprovam: “o ato de pensar fora da caixa e ter soluções inovadoras é o tipo de habilidade que pode, sim, ser desenvolvida. Quanto mais exposto a diferentes conceitos, culturas e valores, melhor. Mas para fazer essas conexões valiosas é preciso estar relaxado”.
O que sempre digo é, se você quer ser criativo, observe como é uma pessoa criativa. Um exercício simples de pura observação. Para praticar esse exercício eu listei aqui as 100 pessoas mais criativas do mundo dos negócios. A revista americana Fast Company publicou em maio desse ano o anuário de 2012. Para nossa alegria, das cem pessoas eleitas, quatro são brasileiros! São eles: Carla Schmitzberger, Flávio Pripas, Renato Steinberg e Lourenço Bustani.
Conheça os super criativos e veja com quem você se identifica mais. E não se esqueça: pratique a criatividade diariamente. Faz bem a saúde mental e não tem contra-indicação!
Vamos à lista!
01. Ma Jun: Director, Institute of Public and Environmental Affairs
02. Rebecca Van Dyck: Head of Consumer Marketing, Facebook
03. Adam Brotman: Chief Digital Officer, Starbucks
04. Ron Johnson: CEO, JCPenney
05. CeeLo Green: Entertainer
06. Leslie Berland: SVP, Digital Partnerships and Development, American Express
07. Stefan Olander: VP, Digital Sport, Nike
08. Ben Horowitz: Cofounder, Andreessen Horowitz
09. Garet Hil: Founder, National Kidney Registry
10. Maelle Gavet: CEO, Ozon Holdings
11. Jeremy Heimans: Founder, Purpose
12. Rosario Dawson & Maria Teresa Kumar: Founders, Voto Latino
13. Marci Harris: Founder, Popvox
14. Steven Zeitels: Director, MGH’s Center for Laryngeal Surgery and Voice Rehabilitation
15. Roy Price: Director, Amazon Studios
16. Laura Mather: Cofounder, Chief Strategy Officer, Silver Tail Systems
17. Jessica Alba: Cofounder, The Honest Company
18. Michael Karnjanaprakorn: Founder, Skillshare
19. Anka Mulder: President, OpenCourseWare Consortium
20. Steve Lee: Product Management Director, Google [X]
21. Claire Diaz-Ortiz: Manager of Social Innovation, Twitter
22. Matthew Schmidt: Assistant Professor, Political Science, School of Advanced Military Studies
23. Sarah Robb O’Hagan: President, Gatorade
24. Miriah Meyer: Computer Scientist, University of Utah
25. Janet Iwasa: Molecular Animator, Harvard University
26. Nina Tandon: Research Scientist, Columbia University
27. Andrew Yang: Founder, Venture For America
28. Wes Anderson: Director, Moonrise Kingdom
29. Ben Smith: Editor, BuzzFeed
30. Leila Takayama: Research Scientist, Willow Garage
31. Kin Ying Lee: Head Designer, Madewell
32. Marvin Ammori: Lawyer, The Ammori Group
33. Ken Park: Chief Content Officer, Spotify
34. Diébédo Francis Kéré: Architect, Kéré Architecture
35. Jeff Charney: CMO, Progressive Insurance
36. Björk: Musician
37. Abanti Sankaranarayanan: Deputy Managing Director for India, Diageo
38. Yael Cohen: Founder, Fuck Cancer
39. Tim Schafer: Founder, Double Fine Productions
40. Andrew Wilson: Executive Vice President, EA Sports
41. Chelsea Howe: Director of Design, SuperBetter Labs
42. Leah Busque: Founder, TaskRabbit
43. Jimmy Smith: Chairman, CEO, Chief Creative Officer, Amusement Park Entertainment
44. Deborah Borda: CEO, Los Angeles Philharmonic
45. Bruktawit Tigabu: Founder and Director, Whiz Kids Workshop
46. Ross Martin: Executive VP, MTV Scratch
47. Masashi Kawamura: Cofounder, Creative Director, Party
48. Lourenço Bustani: Founder, CEO, Mandalah
49. Neil deGrasse Tyson: Host, PBS’s “Cosmos” and Radio Show “StarTalk”
50. Bradford Shellhammer: Cofounder, Chief Creative Officer, Fab
51. Maria Popova: Editor, BrainPickings.org
52. Eddie Opara: Partner, Pentagram
53. Anand Rajaraman & Venky Harinarayan Coheads, WalmartLabs
54. Flavio Pripas & Renato Steinberg: Cofounders, Fashion.me
55. Thomas Tull: Founder, Chairman, CEO, Legendary Entertainment
56. Rachael Chong: Founder, CEO, Catchafire
57. Cyrus Massoumi: Cofounder, CEO, ZocDoc
58. T.J. Miller: Actor, Comedian
59. Julie Klausner: Comedy Writer
60. Steve Porter: Viral Video Producer
61. Robin Guenther: Principal, Perkins + Will
62. Ron J. Williams: CEO, Cofounder, Knodes
63. Shara Senderoff: Cofounder, CEO, Intern Sushi
64. Tony Haile: CEO, Chartbeat
65. Olajide Williams: Founder, President, Hip Hop Public Health
66. Danny Trinh: Designer, Path
67. Lee Linden: Cofounder, CEO, Karma
68. Andrew Hsu: Founder, Airy Labs
69. Nadine Chahine: Type Designer, Linotype, Monotype Imaging
70. Ren Ng: Founder, CEO, Lytro
71. Glenn Rink: Founder, AbTech Industries
72. Jared Leto: Entrepreneur/Musician
73. Hannah Choi Granade: President, Advantix Systems U.S.A.
74. Shaquille O’Neal: Analyst, NBA on TNT/NBATV
75. Ethan Marcotte: Freelance Web Designer
76. Mike Simonian & Maaike Evers: Designers, Mike and Maaike
77. Alex Rainert: Head of Product, Foursquare
78. Aslaug Magnusdottir: Cofounder, CEO, Moda Operandi
79. Rick Barrack: Chief Creative Officer, CBX
80. Rachel Shechtman: Founder, Story
81. Jeff Fong: Design Lead for Windows Phone, Microsoft
82. Cindy Au: Community Director, Kickstarter
83. Chris Milk: Director/Artist
84. Elvis Chau: Executive Creative Director, JWT Shanghai
85. Greg Gunn: Entrepreneur in Residence, City Light Capital
86. Sam Mogannam: Owner, Bi-Rite Market
87. Aziz Ansari: Comedian, Actor
88. Rufus Griscom: Cofounder, General Manager, Babble Media
89. Vivi Zigler: President, Digital Entertainment, NBCUniversal
90: Marcus Samuelsson: Chef, Owner, Red Rooster
91. Kibwe Tavares: Cofounder, Factory Fifteen
92. Neil Blumenthal: Cofounder, Warby Parker
93. Pamela Love: Founder, Pamela Love N.Y.C.
94. Jerri Chou: Founder, The Feast Social Innovation Conference
95. Carrie Brownstein: Writer, Actor, Portlandia
96. Tal Dehtiar: Founder, Oliberte Footwear
97. Carla Schmitzberger: President, Havaianas
98. Edwin Neo: Founding Partner, Ed Et Al Shoemakers
99. Celestine Maddy: Founder, Wilder
100. Sally Grimes: Global Vice President, Sharpie
Se quiser conhecer mais a fundo sobre cada um dos 100 mais criativos, acesse aqui.
